Staging to Sell! But, even in a HOT home seller’s market?

Stage Your Home to Boost Your Selling Price…

Understandably, if your real estate agent suggested staging your home before putting it on the market, it may cause you to pause. If you’re skeptical about how valuable that step is, look at the National Association of REALTORS®’ report, “2021 Profile of Home Staging”  Of course, every move matters!

Staging a property can help a home sell for more and reduce time on the market. However, every situation is unique. Before you sell, invite an expert Realtor to take a look at your home.  Little things can make a big difference!

According to the NAR report, when staging a home, 23% of listing agents reported an increase of one to five percent of value or more. This, according to recorded sales on similar homes compared with their listing’s sold price.

With such a low inventory of homes available, the homes which show best easily stand out, making buyers want it even more.  Additionally, buyers have been influenced by home-related TV shows and have high expectations about how properties should look. Appearances matter!

For example, a median of 10 percent of respondents said that buyers felt homes should look the way they’re staged on TV shows and that they were disappointed by how houses looked compared to those they’d seen on TV.

In addition, photos, videos, and virtual tours all have become more important since the start of the COVID-19 pandemic.

Before VS After – Staging is Not Just Camera Tricks!

Of course, professional photography and virtual tours are vital in our fast and connected world of online shopping.  However, what’s in the shot is what matters most. First impressions take a half-second to form and last forever! In a home buyer survey, forty-one percent of buyers were more willing to walk through a home they saw online.  Appearance and presence of the property on the web is a huge factor!

A staged home makes it easier for a buyer to visualize a property as their future home, said 82 percent of buyers’ agents. Staging the living room, master bedroom, kitchen, and dining room have the most significant impact on buyers.

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